New Kala Pocket Uke - even smaller?

NAMM 2013 is officially in the books.  Among the ukulele highlights this year was a very curious and even tinier Kala Pocket Uke.  I thought that bigger was supposed to be better.  Tim from www.ukeeku.com was in attendance and provided some sweet coverage of some of the ukes being showcased.  Check out his final summary here. 

Back to the Kala Pocket Uke - why am I so intrigued?  I guess it's because I just wonder what the point is.  I do want a pocket uke, so don't get me wrong.  It's a cute little novelty uke to have in your collection.  Maybe that's what's bothering me...it's already a novelty ukulele...and this one is smaller....so this one is now a novelty-novelty